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if you're so inclined.

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A canvas tote bag printed with THE BOOKNOOK in serif letters and a line-art cat, with a pattern of quotes in a handwritten font, carried outdoors by a woman in a cardigan.

A brand identity case study for an independent bookshop — exploring logo design, color palette, typography, and surface pattern for a cozy, literary brand.

A canvas tote bag printed with THE BOOKNOOK in serif letters and a line-art cat, with a pattern of quotes in a handwritten font, carried outdoors by a woman in a cardigan.

Every culture arrived at the same conclusion: the stranger at your threshold deserves your best.

Sagrada Família towers seen through tree branches, central tower under construction.

On Gaudí, Gothic logic, and what it means to build something meant to outlast you.

Lascaux II cave painting replica showing aurochs and horses in ochre and red pigment.

On Lascaux: simplicity isn't the absence of information. It's knowing which information is essential.

Average Joe's Coffee Co. logo as white vinyl graphics on a café storefront window.

Mismatched cups, dripping type, a surprise teal, and my first completed surface pattern.

Spec advertisement for Chimay Grande Réserve Trappist ale. A dark glass bottle with cork and cage is composited against a dimly lit wine cellar with wooden barrels receding into the background. Text reads: Patience is a virtue. Chimay is the reward.

When photos age like Trappist beer — on old work finding its moment.

Close-up macro photograph of honeybees working on honeycomb cells, showing the hexagonal wax structure and detail of the bees’ wings and bodies. Photo by Meggyn Pomerleau via Unsplash

Notes on honeybees, monasteries, connection, and creativity.

A canvas tote bag printed with THE BOOKNOOK in serif letters and a line-art cat, with a pattern of quotes in a handwritten font, carried outdoors by a woman in a cardigan.

Designing The Booknook

A brand identity case study for an independent bookshop — exploring logo design, color palette, typography, and surface pattern for a cozy, literary brand.

A canvas tote bag printed with THE BOOKNOOK in serif letters and a line-art cat, with a pattern of quotes in a handwritten font, carried outdoors by a woman in a cardigan.

What if branding is just hospitality?

Every culture arrived at the same conclusion: the stranger at your threshold deserves your best.

Sagrada Família towers seen through tree branches, central tower under construction.

Why a Medievalist Loves the Sagrada Família

On Gaudí, Gothic logic, and what it means to build something meant to outlast you.

Lascaux II cave painting replica showing aurochs and horses in ochre and red pigment.

On Lascaux + Logos

On Lascaux: simplicity isn't the absence of information. It's knowing which information is essential.

Average Joe's Coffee Co. logo as white vinyl graphics on a café storefront window.

Average Joe's Coffee Co.

Mismatched cups, dripping type, a surprise teal, and my first completed surface pattern.

Spec advertisement for Chimay Grande Réserve Trappist ale. A dark glass bottle with cork and cage is composited against a dimly lit wine cellar with wooden barrels receding into the background. Text reads: Patience is a virtue. Chimay is the reward.

Made Slowly

When photos age like Trappist beer — on old work finding its moment.

Close-up macro photograph of honeybees working on honeycomb cells, showing the hexagonal wax structure and detail of the bees’ wings and bodies. Photo by Meggyn Pomerleau via Unsplash

Design + the Bees

Notes on honeybees, monasteries, connection, and creativity.

A canvas tote bag printed with THE BOOKNOOK in serif letters and a line-art cat, with a pattern of quotes in a handwritten font, carried outdoors by a woman in a cardigan.

A brand identity case study for an independent bookshop — exploring logo design, color palette, typography, and surface pattern for a cozy, literary brand.

A canvas tote bag printed with THE BOOKNOOK in serif letters and a line-art cat, with a pattern of quotes in a handwritten font, carried outdoors by a woman in a cardigan.

Every culture arrived at the same conclusion: the stranger at your threshold deserves your best.

Sagrada Família towers seen through tree branches, central tower under construction.

On Gaudí, Gothic logic, and what it means to build something meant to outlast you.

Lascaux II cave painting replica showing aurochs and horses in ochre and red pigment.

On Lascaux: simplicity isn't the absence of information. It's knowing which information is essential.

Average Joe's Coffee Co. logo as white vinyl graphics on a café storefront window.

Mismatched cups, dripping type, a surprise teal, and my first completed surface pattern.

Spec advertisement for Chimay Grande Réserve Trappist ale. A dark glass bottle with cork and cage is composited against a dimly lit wine cellar with wooden barrels receding into the background. Text reads: Patience is a virtue. Chimay is the reward.

When photos age like Trappist beer — on old work finding its moment.

Close-up macro photograph of honeybees working on honeycomb cells, showing the hexagonal wax structure and detail of the bees’ wings and bodies. Photo by Meggyn Pomerleau via Unsplash

Notes on honeybees, monasteries, connection, and creativity.

An open invitation:
I'd love to send these to your inbox if you're so inclined.

The type on my site includes Perfectly Nineties Handwritten & Adelaide by Jen Wagner Type Co.
Shop with my link for exceptionally crafted fonts — use code jenrego15 for 15% off.

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Jen Rego

Based in Sacramento, California

© 2026 Jen Rego. All rights reserved.