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A brand identity case study for an independent bookshop — exploring logo design, color palette, typography, and surface pattern for a cozy, literary brand.

On Lascaux: simplicity isn't the absence of information. It's knowing which information is essential.
A brand identity case study for an independent bookshop — exploring logo design, color palette, typography, and surface pattern for a cozy, literary brand.
Every culture arrived at the same conclusion: the stranger at your threshold deserves your best.
On Gaudí, Gothic logic, and what it means to build something meant to outlast you.
On Lascaux: simplicity isn't the absence of information. It's knowing which information is essential.
Mismatched cups, dripping type, a surprise teal, and my first completed surface pattern.
An open invitation:
I'd love to send these to your inbox if you're so inclined.
The type on my site includes Perfectly Nineties Handwritten & Adelaide by Jen Wagner Type Co.
Shop with my link for exceptionally crafted fonts — use code jenrego15 for 15% off.
Based in Sacramento, California
© 2026 Jen Rego. All rights reserved.




