An open invitation:
I'd love to send these to your inbox if you're so inclined.
An open invitation:
I'd love to send these to your inbox
if you're so inclined.

A brand identity case study for an independent bookshop — exploring logo design, color palette, typography, and surface pattern for a cozy, literary brand.

On Lascaux: simplicity isn't the absence of information. It's knowing which information is essential.
A brand identity case study for an independent bookshop — exploring logo design, color palette, typography, and surface pattern for a cozy, literary brand.
Every culture arrived at the same conclusion: the stranger at your threshold deserves your best.
On Gaudí, Gothic logic, and what it means to build something meant to outlast you.
On Lascaux: simplicity isn't the absence of information. It's knowing which information is essential.
Mismatched cups, dripping type, a surprise teal, and my first completed surface pattern.
An open invitation:
I'd love to send these to your inbox if you're so inclined.
The type on my site includes Perfectly Nineties Handwritten, Barnaby & Adelaide by Jen Wagner Type Co.
Shop with my link for exceptionally crafted fonts — use code jenrego15 for 15% off.
Based in Sacramento, California
© 2026 Jen Rego. All rights reserved.
Jen Rego
Jen Rego
Jen Rego
Based in Sacramento, California
Based in Sacramento, California
Based in Sacramento, California
The type on my site includes Perfectly Nineties Handwritten & Adelaide by Jen Wagner Type Co.
Shop with my link for exceptionally crafted fonts — use code jenrego15 for 15% off.
The type on my site includes
Perfectly Nineties Handwritten, Barnaby, & Adelaide
by Jen Wagner Type Co.
Shop with my link for exceptionally crafted fonts
— use code jenrego15 for 15% off.
The type on my site includes
Perfectly Nineties Handwritten, Barnaby & Adelaide by Jen Wagner Type Co.
Shop with my link for exceptionally crafted fonts — use code jenrego15 for 15% off.




